- Successfully navigating today's mobile ecosystem has become imperative for marketers, especially in a constant environment of change - be it in terms of technology innovations, automation, data analyses and consumer preferences. Engaging consumers in a fragmented media scenario requires a special level of expertise and knowledge base.

- MOBEXX is an endeavour to decode the mobile marketing environment and predict upcoming trends. The day-long event will bring together the most successful mobile and marketing leaders to share their insights and expertise on how they are making mobile their No. 1 priority. The leaders will discuss their mobile strategies that have helped them see tremendous growth as well as increase their engagement with consumers.

- Mobile marketers will also talks about successfully transitioning into a mobile-first approach, the challenges involved and how to overcome them.

- MOBEXX is a platform like no other, in that it could be bedrock to jumpstart new mobile marketing trends and predictions, as well as fulfil the all-important objective for brands - deliver growth.

Panel Discussions - During the course of the MOBEXX unique panel discussions within the duration of 45 minutes will be conducted to breakdown and analyse the biggest disruptions in the mobile marketing space. Our panellists will include both leaders from the industry and new innovations that are turning the traditional marketing mix upside down. Following the discussion, the audience can address their queries to the panellists in a 15 minute Q&A session.

Fireside Chat - These will be candid conversations where our organisers will pick the brains of the most innovative and disruptive minds in the mobile space. Through the conversation these speakers will reveal their personal insights on adopting a mobile first approach and the challenges they faced along the way. These discussions will range between 10-20 minutes and will be followed by questions by the audience.

Mobile Trend reports - In the constantly shifting landscape of mobile technology, solid facts and diverse data points are essential to guide the decision making of mobile marketers. Quantifying data from 1 billion smartphone devices is no easy task. However, the MOBEXX will be presenting factsheets that not only aggregate these disparate data but also divulge key insights and trends regarding consumer behaviour with respect to their smartphone devices.

Keynote Speakers - Mobile marketing gurus will share their learning's and experiences with the audience at MOBEXX. Hear first-hand regarding the ups and downs from the brands that were first to experience a mobile first approach. The accumulated wisdom of years of experimentation and innovation in the mobile space will be disclosed in the address.

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