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Judging Criteria

Judging the MOBEXX Awards

The MOBEXX Awards are judged by an independent panel of highly acclaimed thought leaders in the advertising ecosystem - advertising agency executives who create campaigns for the world's most powerful brands, marketers with direct control over many of the largest advertising budgets and major media company leaders.

Judging Parameter

Objectives & Strategy

- Were the project objectives clearly stated and did the team have an understanding of how the objectives relate to longer-term business objectives?

- What strategy was used to achieve the objectives?

Creativity

- Did the project team demonstrate more than just best practice or use a new or innovative approach to achieving the objectives?

- How creatively was the project executed and implemented to produce exceptional performance?

Innovation that drove Effectiveness & Business Results

> How successful was the project in relation to the original objectives?

> Results need to include robust data pertaining to:

- Return on Investment

- Brand awareness

- Increased sales

- Sustainable competitive advantage

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