Archana Aggarwal has been working in the media domain throughout her career. She spent the first decade of her career working in ad agencies and later handled media for various companies. After a brief stint in sales she joined McCann-Erickson with whom she was associated for the next 6 years. That was followed up by 7 years in advertising agency, Fulcrum that handled clients such as Unilever India. She shifted into brand strategy and worked on brands like Nicholas Piramal, Onida and Vodafone amongst others. She joined Airtel after an 8+ year association with P&G where she had international exposure.
Priti Murthy -
OMD - India
OMD - India
During her 20 years in media and communication industry, Priti Murthy has passionately driven brand stories using consumer journey and behaviour metrics. Her experience during the course of time as a media planner, giving her insights and strategising, has enabled her to weave a story that offers a complete solution from the first mile that is the product, to the last mile, the consumer.
Sanjay Trehan -
Digital & New Media,
Digital & New Media
Sanjay Trehan is currently a Digital & New Media Consultant. With over 30 years’ experience in the super exciting space of new media and advertising across web, video, print and mobile content landscapes and monetisation models, he is excited about creating disproportionate value for companies. Before turning a new media consultant, Sanjay was the Business Head-Digital Content & Syndication with HT Digital Streams Ltd. Earlier he was with MSN India (portal and apps) for Microsoft Information and Content Experiences (ICE) Group as its Head & Executive Producer.
A seasoned internet professional, Sanjay brings a deep understanding of the converging media ecosystem. Prior to joining Microsoft, Sanjay was the founding CEO of NDTV Convergence Ltd., the digital arm of NDTV.
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