Successfully navigating today's mobile ecosystem has become imperative for marketers, especially in a constant environment of change - be it in terms of technology innovations, automation, data analysis and consumer preferences. Engaging consumers in a fragmented media scenario requires a special level of expertise and knowledge base.
The MOBEXX is an endeavour to decode the mobile marketing environment and predict upcoming trends. The day-long event will bring together the most successful mobile and marketing leaders to share their insights and expertise on how they are making mobile their No. 1 priority. The leaders will discuss their mobile strategies that have helped them see tremendous growth as well as increase their engagement with consumers.
The MOBEXX Awards are designed to recognise and celebrate excellence in Mobile Marketing & Advertising. The Awards seek to set industry-wide benchmark in Mobile engagement. MOBEXX Awards will be a true marker for Mobile initiatives that are innovative, creative and effective.